The Collective
Experts, thinkers, and doers.
The Collective is an active community of subject matter experts, thinkers, and doers who operate independently yet are committed to solving challenges collectively and appreciate the quality of work that comes from the energy of working as a team.
Making The Collective Point
The Collective Activated.
The Collective model works because the team members are client tested.They've worked together, built trust, and delivered results.
A national-broadcast TV spot — delivered in under a month, at half the cost
WSU needed a new 30-second ad to run during nationally broadcast sports events as part of the Pac-12 relaunch. They had less than a month to produce it and roughly half the budget a traditional agency would require. Facing the prospect that a new spot might not be feasible on that timeline and budget, the marketing team turned to First Person for a solution. First Person activated its Collective model — a deep bench of specialists who could move quickly, without the overhead of a traditional agency. The spot was delivered on time and on budget, and debuted on NBC to a national audience of 5.5 million viewers over Labor Day weekend during the Apple Cup.
Read the full case studyIn a world of noise and distraction, the most powerful stories are the ones told in first person.