First Person PR

A firsthand account of communications’ evolving role in branding

Entries Tagged ‘Public Relations’

My [belated] Top 10 Take Aways from MarketingProfs’ B2B Forum

Jul.30, 2009 in MarketingProf's B2B Forum, Measurement, PR, Social Media

Earlier this summer, I attended the MarketingProfs’ BtoB Forum in Boston and had every intention of posting my thoughts the following week. In a nice (for me) twist, I came away with so many ideas and to dos that I focused on incorporating them into my existing program and quickly forgot about writing a blog [...]

Comments (1)

What wasn’t in 60 Minutes’ Facebook piece

Jan.14, 2008 in PR, Social Media

Everyone’s talking about last night’s 60 Minutes interview with Mark Zuckerberg of Facebook. I watched it and came away thinking “what a wasted, multi-million dollar PR opportunity.”
The piece started out sounding like an early Valentine for Zuckerberg, but then it turned into an uncomfortable — and sometimes painful — interview. I won’t spend much [...]

Comments (5)

  

Kari's View on PR, AR and Social Media

This blog is an evolving project. It allows me to comment on PR's evolution and share a first person account of what works (and what doesn't) as I experiment with new communications strategies.

  • Obligatory Disclaimer

    This blog expresses my personal opinions. I try to reference what I’m doing in my current role, but in no way does this blog represent opinions of anyone but myself.