If you’re tired of reading books about social media theories, here’s a great article on social media practices and the need to go where your customers are: “You Can’t Stop Them From Talking” by David Bowen.
It walks you through several social media technologies, provides advice on each, and then gives several real-world examples of [...]
In Brian’s post, “Get a F#ck!ng Blog Already,” he writes about his desire to “convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,’what do I need to do?’” He goes on to point out that many companies are talking about social [...]
Behind the Buzz posts a list of the “9 worst practices in social media.” Communicators should take note, as this list is focused on social media strategies that just don’t work. The nine worst practices, paraphrased by me with commentary in bold, are:
Create a fake site — today’s Web readers will sniff out and kill [...]
I had a great conversation with a former client last week. He was convinced he didn’t need to care about bloggers as part of his communications plan. I asked him his reasoning, and he replied, “None of my customers blog.”My response was simple: “I’ll bet none of your customers write for BusinessWeek either.” He still [...]
Interesting blurb in Boston.com’s Business Filter today about blogging being mainstream:
“Blogging has only been around a few years but a new study reveals that “eight out of 10 Americans know what “blog” means, and almost half have visited the blogosphere – some as often as daily.” While it’s not surprising that 90 percent of 25- [...]
