As I wrote last week’s post on the MarketingProfs’ B2B Forum, one particular session stood out to me – it was insanely interesting, interactive and valuable. Hosted by Jason Baer (of Convince and Convert fame), the session entailed three actual attendees letting the audience evaluate, analyze and critique their B2B social media efforts – [...]
Those of you practicing PR in the B2B technology space understand that how critical an analyst relations program is to the larger PR program. However, in a world of tightening budgets and limited time, we often need to focus on getting maximum impact for minimum effort. Or put another way, influencing the most influential for [...]
Today’s news that Marketwire has revolutionized the social media release caught my eye. In case you haven’t seen it, Marketwire is integrating social media components into their newswire.
However, I don’t think this “Social Media 2.0″ is going to be the press release’s salvation, because it’s still plagued by bad, buzzword-laden writing. For example, take the [...]
Last week, I attended the SNRC’s Annual Research Symposium in Boston. It was an interesting day, with the majority of the agenda focused on communications professionals presenting real world case studies (refreshing).
I was planning to digest the content and then write a few smart posts, but figured I’d share what I took away from the [...]
As follow on to my last post, here’s a great blog entry by Rohit Bhargava called, “7 Lessons On How To Be a Great Client.” It provides great advice for clients looking to build lasting relationships with PR/marketing/communications agencies.
Read Rohit’s piece for more details, but his seven key pieces of advice are:
Provide clear direction
Invite us [...]
1. Don’t be a jackass. You laugh, but I’ll wager that every agency person has worked with an abusive client at one point. Maybe it’s a VP of marketing who used to have a $15 million budget and ran PR for a F100 company who doesn’t understand why their $50k annual budget doesn’t get the [...]
Everyone’s focused on the Facebook/Microsoft investment news. It’s been a topic in the rumor mill for several weeks, so it’s really not that shocking anymore. I’ve been watching the rumors and the news closely, though, because on the PR front, we all knew that at some point before the official announcement, the rumor would be [...]
Rohit Bhargava recently posted a presentation he gave about marketing in a Web 2.0 world that got me to thinking about transparency and authenticity.Let’s face it – transparency is one of the most used social media buzzwords (perhaps not too far behind conversation, blogosphere and, well, social media). It’s also a word that is both [...]
Looking for proof that we’re all still trying to find our way in the blogosphere? Check out a recent gaf by a PR newbie pretending to be someone else. Todd uses the event as a reason to remind PR agencies that to err is expected, but to publicly acknowledge mistakes is demanded in this social [...]
Here’s a post about Facebook that resonated with me, as I suspect it will with many of you in PR: Should CEOs be on Facebook. Lois (who I used to work for) really captured an ongoing debate I’m having with myself about Facebook as the next great social media tool: do I jump in feet [...]
