Earlier this summer, I attended the MarketingProfs’ BtoB Forum in Boston and had every intention of posting my thoughts the following week. In a nice (for me) twist, I came away with so many ideas and to dos that I focused on incorporating them into my existing program and quickly forgot about writing a blog [...]
With all the recession talk (it’s hard to miss it), it’s easy to fear a repeat of the Dot Com bust which resulted in a lot of downsizing in the PR world. I’ve spoken with colleagues at several PR firms in the Boston area, and it sounds like the majority of them are actually seeing [...]
Greg Jarboe wrote a great piece a few weeks ago on SearchEngineWatch.com called “Measuring PR in cold, hard cash.” He talked about the need to “measure public relations in both PR outputs and business outcomes.” The article resonated with me because I spent most of the last six weeks trying to do just that.I’ve been [...]
I’ve been reading a lot lately about measuring PR and “proving” ROI. Both were hot topics on the agency and corporate side — but I’m beginning to wonder if people understand that difference between the two (warning: quasi rant coming…)
On the measurement side, I’m surprised at how often the archaic “advertising value” vs. “pr value” [...]
