First Person PR

A firsthand account of communications’ evolving role in branding

Entries Tagged ‘PR and recession’

My [belated] Top 10 Take Aways from MarketingProfs’ B2B Forum

Jul.30, 2009 in MarketingProf's B2B Forum, Measurement, PR, Social Media

Earlier this summer, I attended the MarketingProfs’ BtoB Forum in Boston and had every intention of posting my thoughts the following week. In a nice (for me) twist, I came away with so many ideas and to dos that I focused on incorporating them into my existing program and quickly forgot about writing a blog [...]

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Can we recession-proof the PR industry?

Apr.29, 2008 in Measurement, PR

With all the recession talk (it’s hard to miss it), it’s easy to fear a repeat of the Dot Com bust which resulted in a lot of downsizing in the PR world. I’ve spoken with colleagues at several PR firms in the Boston area, and it sounds like the majority of them are actually seeing [...]

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Kari's View on PR, AR and Social Media

This blog is an evolving project. It allows me to comment on PR's evolution and share a first person account of what works (and what doesn't) as I experiment with new communications strategies.

  • Obligatory Disclaimer

    This blog expresses my personal opinions. I try to reference what I’m doing in my current role, but in no way does this blog represent opinions of anyone but myself.