First Person PR

A firsthand account of communications’ evolving role in branding

Entries Tagged ‘PR agency searches’

Advice for pitching new clients

Feb.24, 2009 in PR

Yesterday I wrote about the process of finding a new PR agency. Today, I want to continue that (admittedly lengthy) discussion by providing feedback to the PR agencies in general.
I participated in a lot of pitches during my tenure at an agency, so it was interesting to me to be on the receiving side of [...]

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Advice on searching for a PR agency: Embrace the process

Feb.23, 2009 in PR

One of my first projects last summer was to select a new PR agency. I’m currently in my second client-side role, and this was my second time searching for a PR firm. Along the way, I’ve learned that while frustrating, it’s important to embrace the selection process. A lot of information can be uncovered that [...]

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Kari's View on PR, AR and Social Media

This blog is an evolving project. It allows me to comment on PR's evolution and share a first person account of what works (and what doesn't) as I experiment with new communications strategies.

  • Obligatory Disclaimer

    This blog expresses my personal opinions. I try to reference what I’m doing in my current role, but in no way does this blog represent opinions of anyone but myself.