Looking for proof that we’re all still trying to find our way in the blogosphere? Check out a recent gaf by a PR newbie pretending to be someone else. Todd uses the event as a reason to remind PR agencies that to err is expected, but to publicly acknowledge mistakes is demanded in this social [...]
Here’s a post about Facebook that resonated with me, as I suspect it will with many of you in PR: Should CEOs be on Facebook. Lois (who I used to work for) really captured an ongoing debate I’m having with myself about Facebook as the next great social media tool: do I jump in feet [...]
In Brian’s post, “Get a F#ck!ng Blog Already,” he writes about his desire to “convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,’what do I need to do?’” He goes on to point out that many companies are talking about social [...]
Behind the Buzz posts a list of the “9 worst practices in social media.” Communicators should take note, as this list is focused on social media strategies that just don’t work. The nine worst practices, paraphrased by me with commentary in bold, are:
Create a fake site — today’s Web readers will sniff out and kill [...]
I had a great conversation with a former client last week. He was convinced he didn’t need to care about bloggers as part of his communications plan. I asked him his reasoning, and he replied, “None of my customers blog.”My response was simple: “I’ll bet none of your customers write for BusinessWeek either.” He still [...]
(warning … rant coming on)
Tradeshows: They often provide a platform for coverage and can be great PR venues to meet press, bloggers and media. They are even better venues to have meaningful conversations with those same people and begin building relationships. Unfortunately, they’re also the time when a growing population of PR pros gives the [...]
Interesting blurb in Boston.com’s Business Filter today about blogging being mainstream:
“Blogging has only been around a few years but a new study reveals that “eight out of 10 Americans know what “blog” means, and almost half have visited the blogosphere – some as often as daily.” While it’s not surprising that 90 percent of 25- [...]
I’ve been reading a lot lately about measuring PR and “proving” ROI. Both were hot topics on the agency and corporate side — but I’m beginning to wonder if people understand that difference between the two (warning: quasi rant coming…)
On the measurement side, I’m surprised at how often the archaic “advertising value” vs. “pr value” [...]
I’m back from vacation, filled with fresh ideas for my blog, how to make it better, and a list of topics I want to focus on. Oh, and I managed to relax, refresh and get a little sun [burn] in …
Last year, I took a vacation at about the same time, and came to a [...]
