I know, I know — I’ve been horrible about blogging. I’ve been going through the yearly planning, yearly wrap up and yearly over justification process. It’s been painful, educational and enlightening all at the same time, and I have several posts floating around in my head from it. But I need to gain a little [...]
Greg Jarboe wrote a great piece a few weeks ago on SearchEngineWatch.com called “Measuring PR in cold, hard cash.” He talked about the need to “measure public relations in both PR outputs and business outcomes.” The article resonated with me because I spent most of the last six weeks trying to do just that.I’ve been [...]
Today’s news that Marketwire has revolutionized the social media release caught my eye. In case you haven’t seen it, Marketwire is integrating social media components into their newswire.
However, I don’t think this “Social Media 2.0″ is going to be the press release’s salvation, because it’s still plagued by bad, buzzword-laden writing. For example, take the [...]
Everyone’s talking about last night’s 60 Minutes interview with Mark Zuckerberg of Facebook. I watched it and came away thinking “what a wasted, multi-million dollar PR opportunity.”
The piece started out sounding like an early Valentine for Zuckerberg, but then it turned into an uncomfortable — and sometimes painful — interview. I won’t spend much [...]
Today, I was struck by a major difference between working for a PR agency and doing PR inhouse — perspective.
I’ve talked about how great the camaraderie is at an agency, and it’s still something I miss. But I realized today that in-house PR folks are exposed to so many more perspectives about a company than [...]
As follow on to my last post, here’s a great blog entry by Rohit Bhargava called, “7 Lessons On How To Be a Great Client.” It provides great advice for clients looking to build lasting relationships with PR/marketing/communications agencies.
Read Rohit’s piece for more details, but his seven key pieces of advice are:
Provide clear direction
Invite us [...]
1. Don’t be a jackass. You laugh, but I’ll wager that every agency person has worked with an abusive client at one point. Maybe it’s a VP of marketing who used to have a $15 million budget and ran PR for a F100 company who doesn’t understand why their $50k annual budget doesn’t get the [...]
This week’s ad:tech was insane … my feet are still sore. Unfortunately, I didn’t get to sit in on a lot of sessions, but I did hit a few and got some great nuggets that relate to PR/communications:
I think I might want to (eventually) work for a consumer company. With lots of money. Several All [...]
Everyone’s focused on the Facebook/Microsoft investment news. It’s been a topic in the rumor mill for several weeks, so it’s really not that shocking anymore. I’ve been watching the rumors and the news closely, though, because on the PR front, we all knew that at some point before the official announcement, the rumor would be [...]
Rohit Bhargava recently posted a presentation he gave about marketing in a Web 2.0 world that got me to thinking about transparency and authenticity.Let’s face it – transparency is one of the most used social media buzzwords (perhaps not too far behind conversation, blogosphere and, well, social media). It’s also a word that is both [...]
