First Person PR

As follow on to my last post, here’s a great blog entry by Rohit Bhargava called, “7 Lessons On How To Be a Great Client.” It provides great advice for clients looking to build lasting relationships with PR/marketing/communications agencies.
Read Rohit’s piece for more details, but his seven key pieces of advice are:

Provide clear direction
Invite us [...]

1. Don’t be a jackass. You laugh, but I’ll wager that every agency person has worked with an abusive client at one point. Maybe it’s a VP of marketing who used to have a $15 million budget and ran PR for a F100 company who doesn’t understand why their $50k annual budget doesn’t get the [...]