Comments for First Person PR

Comment on Three Recessionary Spending Lessons for 2010 by The Theme for 2010: Focus Focus Focus « Marketing Globally

The Theme for 2010: Focus Focus Focus « Marketing Globally — Fri, 08 Jan 2010 16:43:22 +0000

[...] by my good friend over at FirstPersonPR who writes this week about how to apply her budget learnings from 2009 in 2010, I will take a few [...]

Comment on Tips & Tricks for your Corporate Social Media Efforts by Kelly Kane

Kelly Kane — Mon, 07 Sep 2009 04:56:53 +0000

Great notes, Kari! Looks like I’ve got some catching up to do on your site :)

Kelly

Comment on My [belated] Top 10 Take Aways from MarketingProfs’ B2B Forum by Tips & Tricks for your Corporate Social Media Efforts

Tips & Tricks for your Corporate Social Media Efforts — Mon, 03 Aug 2009 13:36:04 +0000

[...] I wrote last week’s post on the MarketingProfs’ B2B Forum, one particular session stood out to me – it was insanely [...]

Comment on Advice on searching for a PR agency: Embrace the process by tony mackey

tony mackey — Mon, 18 May 2009 17:18:01 +0000

I realize that I’m a bit late to the conversation, but I have to say that as someone who has worked on the corporate and agency side, I agree, the selection of a PR agency is like managing the agency – you get out of it what you put into it.

There are a number of different ways to go about it – ask for sample plans or new outreach ideas, sample media lists etc. but the important thing is to know who is responsible for your account. Is it your day to day contact? Is there a VP that will only pay attention when there is a problem?

You are hiring team members, conduct the interview as completely as if you were hiring an internal PR staff member.

Comment on Advice for pitching new clients by Kari

Kari — Wed, 25 Mar 2009 21:13:08 +0000

Ros, buy me a drink and I’ll share all the ideas. A few really stood out to me :)

Warren, I agree wholeheartedly. It’s even worse when multiple executives participate in the pitch — it turns into a lot of chest pumping. The best pitches are really the interactive discussions. It’s easy to come up with a few flashy suggestions, but thinking your feet is how new accounts are won, IMHO.

Comment on Advice for pitching new clients by Warren Weeks

Warren Weeks — Wed, 18 Mar 2009 21:46:44 +0000

Nice post. This is sound advice for pitching new clients. The only thing I would consider adding is ‘remember to listen’. Having worked for several large PR firms before starting my own company, I was amazed at how our executives would just launch into the hard core pitch without really taking time to ask the client what their objectives were, what they were trying to achieve or what specific challenges/problems they were trying to overcome. They were too caught up in the beauty contest aspect to ask the most basic questions, which would have given them some amazing insights that would allow them to customize their pitch accordingly.

Comment on Advice for pitching new clients by Ros

Ros — Thu, 12 Mar 2009 03:13:18 +0000

Do not envy the search -as you know, find a good one and make it work for you. But, you can use much of what people suggest in the first year, so let me know any unique ideas suggested!

Comment on Can we recession-proof the PR industry? by Ros

Ros — Mon, 23 Feb 2009 20:02:47 +0000

Hey -
I now this is a day late and a dollar short, but do you think that it could be BECAUSE they downsized the PR world is the dirct reason the dotcom bust happened? I’m just saying… one followed the other. Gotta hang on to what is working for ya?

Comment on Corporate vs. Agency … an inside-out view by Corporate vs. Agency — an inside-out view 2

Corporate vs. Agency — an inside-out view 2 — Mon, 23 Feb 2009 14:16:43 +0000

[...] talked about how great the camaraderie is at an agency, and it’s still something I miss. But I realized today that in-house PR folks [...]

Comment on How I spent my summer by Tedel

Tedel — Thu, 04 Sep 2008 22:50:24 +0000

Welcome back, and let’s see what you have under your sleeve for future posts.