Quick post – mostly to solicit your comments. I’m playing around with tagging releases to get more exposure with social media. But, here’s what I’m thinking, and I could really use some insight: Our news already enjoys great pick up in the blogosphere, and I know for a fact (because it’s my job) that the [...]
At this week’s Search Engine Strategies conference (I’m at the event), eWEEK’s Steve Bryant posts tips and tricks for marketers who are playing with video, and want to make those videos easily found.
Steve gives 15 tips. The 6 I found most interesting:
“Viral videos can help transfer traffic to your Web site indirectly. The teaser strategy: [...]
Here’s an interesting piece by Drew Clark on GigaOm about the number of politicians using social media strategies for 2008. This of course, is nothing new, but I think 2008 may actually be the year that politicians incorporate social media into their ongoing strategies, vs. approach it as an after thought, which will be very [...]
There are a lot of Web 2.0 technologies I find interesting. Or at least amusing. And then there are some I just don’t get. Especially when I read articles about incorporating them into everyone’s PR toolbox. Then I think we’re heading in the wrong direction.
Take, for example (disclaimer: I fully expect to eat these words [...]
I have a lot I want to say about the much hyped social media release, but haven’t really been able to give that post the time it warrants. I think the social media release is a good first step toward PR embracing the Web evolution (granted, belatedly), but I don’t believe the existing template will [...]
John Cass recently responded to Sterling Hager’s somewhat spirited attack, called Sanctimonious 2.0, on a recent PRSA panel. (I didn’t attend the social media panel, but I did read Dan Katz’s great recap. It sounds like the panel, which featured PR 2.0 evangelists Todd Defran and Todd van Hoosear, certainly took a “purist” slant to [...]
This has got to be the coolest video I’ve seen so far that tells a compelling story: “Web 2.0 … The Machine is Us/ing Us” (hat tip to cheezhead for the pointer)
Here’s another video I like, simply because the technology/product is the star: Cool Computer Program
PR and marketing teams are trying to get creative this [...]
