Everyone’s focused on the Facebook/Microsoft investment news. It’s been a topic in the rumor mill for several weeks, so it’s really not that shocking anymore. I’ve been watching the rumors and the news closely, though, because on the PR front, we all knew that at some point before the official announcement, the rumor would be [...]
Rohit Bhargava recently posted a presentation he gave about marketing in a Web 2.0 world that got me to thinking about transparency and authenticity.Let’s face it – transparency is one of the most used social media buzzwords (perhaps not too far behind conversation, blogosphere and, well, social media). It’s also a word that is both [...]
Here’s a great list of analysts covering the social media landscape (hat tip to Brian Solis).
The social media conversation is anchored to the idea of transparency in all PR and communications. It’s an interesting evolution that requires company spokespeople to be willingly open. Reading through the recap of this week’s TechCrunch40 event, I was impressed by the number of panels focused on business models for startups (from getting funding [...]
The PR industry is obsessed with industry rankings, so it was only a matter of time before we started creating our own.
One of the more controversial ranking comes from Edelman’s European office, and is their take on ranking the influencers of the blogosphere. Dubbed the Social Media Index, it looks at 30 blogs, from media [...]
Last month, I attended the Red Herring East conference. As expected, it was filled with VCs and investment bankers, but there were two sessions that I found interesting and wanted to share with you.
The first, “Understanding the New Influencers: Promise and Perils of the Blogosphere” was with Paul Gillin. He discussed his book (I do [...]
For those trying to explain social media and Web 2.0 technologies, here’s a great starter presentation created by this Scott Gavin over in the UK.
I don’t use all of the technologies captured in the presentation, but I think it highlights two key points of social media:
1. Everyone has free access to these technologies (unless your [...]
Brian Solis has a great post today, “The Future of Communications – A Manifesto for Integrating Social Media into Marketing.” It’s an in-depth piece on how, when, where and why to introduce social media to the PR, communications and marketing mix. It goes beyond convincing readers that social media is important and provides some very [...]
Something happened recently that skyrocketed my blog traffic, and I’m not sure what it was. It’s good, albeit a little intimidating, and I’ve decided it’s a good push for me to step up the blogging a bit. With that in mind, I’ve been thinking about adjusting my site now that I have a better idea [...]
From the Forrester teleconference on Social Technographics, they outlined three challenges organizations face when incorporating social media into their communications strategies:
• Companies don’t know how their customers use social technologies. So true. It’s safe to say your customers are online, but knowing whether they’re using blogs, RSS readers or YouTube is an entirely new challenge.
• [...]
