First Person PR

A firsthand account of communications’ evolving role in branding

Entries for the ‘Video’ Category

Making videos easy to find

Apr.10, 2007 in Video, Web 2.0

At this week’s Search Engine Strategies conference (I’m at the event), eWEEK’s Steve Bryant posts tips and tricks for marketers who are playing with video, and want to make those videos easily found.
Steve gives 15 tips. The 6 I found most interesting:
“Viral videos can help transfer traffic to your Web site indirectly. The teaser strategy: [...]

Leave a Comment

Using video to spread the message

Feb.28, 2007 in PR, Video, Web 2.0

This has got to be the coolest video I’ve seen so far that tells a compelling story: “Web 2.0 … The Machine is Us/ing Us” (hat tip to cheezhead for the pointer)
Here’s another video I like, simply because the technology/product is the star: Cool Computer Program
PR and marketing teams are trying to get creative this [...]

Leave a Comment

  

Kari's View on PR, AR and Social Media

This blog is an evolving project. It allows me to comment on PR's evolution and share a first person account of what works (and what doesn't) as I experiment with new communications strategies.

  • Obligatory Disclaimer

    This blog expresses my personal opinions. I try to reference what I’m doing in my current role, but in no way does this blog represent opinions of anyone but myself.