Perhaps the biggest perk to commuting from Boston to Austin is the time on the airplane between when my laptop battery dies and we land that I use to catch up on reading. I lost my appetite for the “PR is dying,” the “social media will save PR/marketing,” and the “I have so many followers [...]
As I wrote last week’s post on the MarketingProfs’ B2B Forum, one particular session stood out to me – it was insanely interesting, interactive and valuable. Hosted by Jason Baer (of Convince and Convert fame), the session entailed three actual attendees letting the audience evaluate, analyze and critique their B2B social media efforts – [...]
Earlier this summer, I attended the MarketingProfs’ BtoB Forum in Boston and had every intention of posting my thoughts the following week. In a nice (for me) twist, I came away with so many ideas and to dos that I focused on incorporating them into my existing program and quickly forgot about writing a blog [...]
I know, I know — I’ve been horrible about blogging. I’ve been going through the yearly planning, yearly wrap up and yearly over justification process. It’s been painful, educational and enlightening all at the same time, and I have several posts floating around in my head from it. But I need to gain a little [...]
Side note — clearly, I’m catching up on my reading :)
BtoB Magazine has a great piece in this week’s issue, “Introducing the Next Generation of Tech Marketing,” that’s worth the read. It talks about several social media tools and technologies that you may already be familiar with, as well as a few to start playing [...]
Today’s news that Marketwire has revolutionized the social media release caught my eye. In case you haven’t seen it, Marketwire is integrating social media components into their newswire.
However, I don’t think this “Social Media 2.0″ is going to be the press release’s salvation, because it’s still plagued by bad, buzzword-laden writing. For example, take the [...]
Everyone’s talking about last night’s 60 Minutes interview with Mark Zuckerberg of Facebook. I watched it and came away thinking “what a wasted, multi-million dollar PR opportunity.”
The piece started out sounding like an early Valentine for Zuckerberg, but then it turned into an uncomfortable — and sometimes painful — interview. I won’t spend much [...]
This week’s ad:tech was insane … my feet are still sore. Unfortunately, I didn’t get to sit in on a lot of sessions, but I did hit a few and got some great nuggets that relate to PR/communications:
I think I might want to (eventually) work for a consumer company. With lots of money. Several All [...]
Everyone’s focused on the Facebook/Microsoft investment news. It’s been a topic in the rumor mill for several weeks, so it’s really not that shocking anymore. I’ve been watching the rumors and the news closely, though, because on the PR front, we all knew that at some point before the official announcement, the rumor would be [...]
Rohit Bhargava recently posted a presentation he gave about marketing in a Web 2.0 world that got me to thinking about transparency and authenticity.Let’s face it – transparency is one of the most used social media buzzwords (perhaps not too far behind conversation, blogosphere and, well, social media). It’s also a word that is both [...]
