First Person PR

A firsthand account of communications’ evolving role in branding

Entries for the ‘Random PR Tip’ Category

Another site to keep an eye on

In case you missed the TechCrunch writeup, you should go check out JobVent. It seems like a modern day f-ed company or InternalMemos (my all time favorite).
According to the website:

“JobVent is the web site for anyone who has ever said ‘I hate my job’, or ‘I love my job’. JobVent is the web site for [...]

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InformationWeek tip: Loose Lips Sink Product Launches

Sharon Gaudin at InformationWeek wrote a great post that every PR person should forward around to their respective companies. Gaudin talks about using security to keep proprietary information inside the firewall, but makes a great point that especially on planes, people need to be aware of their surroundings. We’re seeing a lot of trade and [...]

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PR as Sales

Especially on the agency side, PR people are also sales people. I used to really enjoy prospecting and pitching new clients, which often included meeting folks at tradeshows or outreaching to them “out of the blue.”
Lately, I’ve been on the receiving side of this outreach, and thought I’d share some of my favorite “what could [...]

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How to get into Business 2.0

I ran across this article, “How to Get Into Business 2.0,” on MarketingSherpa. A lot of it’s common sense, but there are some interesting tidbits and it’s worth a read. Seems like in today’s world of spam, the subject line really matters.
Also, the assistant managing editor says (not surprisingly) that paper press kits are relics, [...]

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    This blog expresses my personal opinions. I try to reference what I’m doing in my current role, but in no way does this blog represent opinions of anyone but myself.