While a lot of bloggers are posting their 2010 predictions, I thought I’d share three rules to keep in mind for your 2010 spending. All of these were valid long before the recession, but I became even more important in the last 18 months.
1. Focus on value. One of the first lessons of the recession [...]
As I wrote last week’s post on the MarketingProfs’ B2B Forum, one particular session stood out to me – it was insanely interesting, interactive and valuable. Hosted by Jason Baer (of Convince and Convert fame), the session entailed three actual attendees letting the audience evaluate, analyze and critique their B2B social media efforts – [...]
For the past several months, I’ve been on a high-tech diet. The problem started innocently enough with a minor PDA addiction. I’d randomly check work email in the evenings, on the weekends and even during my commute. Then, with Facebook and Twitter, the socnets took over. And being the news junkie that I am, I [...]
Those of you practicing PR in the B2B technology space understand that how critical an analyst relations program is to the larger PR program. However, in a world of tightening budgets and limited time, we often need to focus on getting maximum impact for minimum effort. Or put another way, influencing the most influential for [...]
The folks over at The Bad Pitch Blog issued a call for the top things PR people should never say to reporters. People got creative in the comments and on Facebook, and Kevin and Richard posted a PDF with their top 10 picks. Yours truly even made the list with my suggestions (and got a [...]
In Brian’s post, “Get a F#ck!ng Blog Already,” he writes about his desire to “convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,’what do I need to do?’” He goes on to point out that many companies are talking about social [...]
Here’s a great list of analysts covering the social media landscape (hat tip to Brian Solis).
(warning … rant coming on)
Tradeshows: They often provide a platform for coverage and can be great PR venues to meet press, bloggers and media. They are even better venues to have meaningful conversations with those same people and begin building relationships. Unfortunately, they’re also the time when a growing population of PR pros gives the [...]
Seems like the Microsoft reporters are questioning the behemoth company in what I’d classify as a poorly executed, really good idea. In case you missed it yesterday, as Google pushed its CapGemini news, Microsoft’s PR team sent a list of ten questions that reporters should ask Google.
At the core, I think this list is great [...]
I’m amazed at how little time I have to read print magazines anymore, but one that I really enjoy (and by enjoy, I mean I’ll take it home and read it on a sunny afternoon) is Inc. Each issue usually has several great articles about marketing and communications, and I’ve picked up a few good [...]
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