Side note — clearly, I’m catching up on my reading :)
BtoB Magazine has a great piece in this week’s issue, “Introducing the Next Generation of Tech Marketing,” that’s worth the read. It talks about several social media tools and technologies that you may already be familiar with, as well as a few to start playing [...]
We in PR talk a lot about the blurring lines between traditional and new media. We’re constantly trying to determine if we’re working with a journalist leveraging blogging for real-time reporting, a citizen journalist using blogging to act as a reporter, or a blogger acting as a journalist to drive traffic to the blog. Unfortunately, [...]
Greg Jarboe wrote a great piece a few weeks ago on SearchEngineWatch.com called “Measuring PR in cold, hard cash.” He talked about the need to “measure public relations in both PR outputs and business outcomes.” The article resonated with me because I spent most of the last six weeks trying to do just that.I’ve been [...]
Today’s news that Marketwire has revolutionized the social media release caught my eye. In case you haven’t seen it, Marketwire is integrating social media components into their newswire.
However, I don’t think this “Social Media 2.0″ is going to be the press release’s salvation, because it’s still plagued by bad, buzzword-laden writing. For example, take the [...]
Everyone’s talking about last night’s 60 Minutes interview with Mark Zuckerberg of Facebook. I watched it and came away thinking “what a wasted, multi-million dollar PR opportunity.”
The piece started out sounding like an early Valentine for Zuckerberg, but then it turned into an uncomfortable — and sometimes painful — interview. I won’t spend much [...]
Today, I was struck by a major difference between working for a PR agency and doing PR inhouse — perspective.
I’ve talked about how great the camaraderie is at an agency, and it’s still something I miss. But I realized today that in-house PR folks are exposed to so many more perspectives about a company than [...]
Happy 2008!
It’s been several days (22, to be exact) since I posted, and several weeks since I’ve posted regularly. In fact, right about the time that Chris had his public “i hate stupid pr people” meltdown, I basically stopped blogging. I’m not sure why, but all of a sudden the blogosphere felt like a [...]
Last week, I attended the SNRC’s Annual Research Symposium in Boston. It was an interesting day, with the majority of the agenda focused on communications professionals presenting real world case studies (refreshing).
I was planning to digest the content and then write a few smart posts, but figured I’d share what I took away from the [...]
The folks over at The Bad Pitch Blog issued a call for the top things PR people should never say to reporters. People got creative in the comments and on Facebook, and Kevin and Richard posted a PDF with their top 10 picks. Yours truly even made the list with my suggestions (and got a [...]
As follow on to my last post, here’s a great blog entry by Rohit Bhargava called, “7 Lessons On How To Be a Great Client.” It provides great advice for clients looking to build lasting relationships with PR/marketing/communications agencies.
Read Rohit’s piece for more details, but his seven key pieces of advice are:
Provide clear direction
Invite us [...]
