Perhaps the biggest perk to commuting from Boston to Austin is the time on the airplane between when my laptop battery dies and we land that I use to catch up on reading. I lost my appetite for the “PR is dying,” the “social media will save PR/marketing,” and the “I have so many followers [...]
While a lot of bloggers are posting their 2010 predictions, I thought I’d share three rules to keep in mind for your 2010 spending. All of these were valid long before the recession, but I became even more important in the last 18 months.
1. Focus on value. One of the first lessons of the recession [...]
As I wrote last week’s post on the MarketingProfs’ B2B Forum, one particular session stood out to me – it was insanely interesting, interactive and valuable. Hosted by Jason Baer (of Convince and Convert fame), the session entailed three actual attendees letting the audience evaluate, analyze and critique their B2B social media efforts – [...]
Earlier this summer, I attended the MarketingProfs’ BtoB Forum in Boston and had every intention of posting my thoughts the following week. In a nice (for me) twist, I came away with so many ideas and to dos that I focused on incorporating them into my existing program and quickly forgot about writing a blog [...]
Yesterday I wrote about the process of finding a new PR agency. Today, I want to continue that (admittedly lengthy) discussion by providing feedback to the PR agencies in general.
I participated in a lot of pitches during my tenure at an agency, so it was interesting to me to be on the receiving side of [...]
One of my first projects last summer was to select a new PR agency. I’m currently in my second client-side role, and this was my second time searching for a PR firm. Along the way, I’ve learned that while frustrating, it’s important to embrace the selection process. A lot of information can be uncovered that [...]
Did you miss me? Sorry for the impromptu hiatus, but a few things happened to cause the blogging break:
I recently changed jobs, and was focused on wrapping up the old and ramping up the new gig. And of course, a fair amount of interviewing before that. My move ultimately came down to two great opportunities: [...]
With all the recession talk (it’s hard to miss it), it’s easy to fear a repeat of the Dot Com bust which resulted in a lot of downsizing in the PR world. I’ve spoken with colleagues at several PR firms in the Boston area, and it sounds like the majority of them are actually seeing [...]
Those of you practicing PR in the B2B technology space understand that how critical an analyst relations program is to the larger PR program. However, in a world of tightening budgets and limited time, we often need to focus on getting maximum impact for minimum effort. Or put another way, influencing the most influential for [...]
I know, I know — I’ve been horrible about blogging. I’ve been going through the yearly planning, yearly wrap up and yearly over justification process. It’s been painful, educational and enlightening all at the same time, and I have several posts floating around in my head from it. But I need to gain a little [...]
