While a lot of bloggers are posting their 2010 predictions, I thought I’d share three rules to keep in mind for your 2010 spending. All of these were valid long before the recession, but I became even more important in the last 18 months.
1. Focus on value. One of the first lessons of the recession [...]
Earlier this summer, I attended the MarketingProfs’ BtoB Forum in Boston and had every intention of posting my thoughts the following week. In a nice (for me) twist, I came away with so many ideas and to dos that I focused on incorporating them into my existing program and quickly forgot about writing a blog [...]
With all the recession talk (it’s hard to miss it), it’s easy to fear a repeat of the Dot Com bust which resulted in a lot of downsizing in the PR world. I’ve spoken with colleagues at several PR firms in the Boston area, and it sounds like the majority of them are actually seeing [...]
Greg Jarboe wrote a great piece a few weeks ago on SearchEngineWatch.com called “Measuring PR in cold, hard cash.” He talked about the need to “measure public relations in both PR outputs and business outcomes.” The article resonated with me because I spent most of the last six weeks trying to do just that.I’ve been [...]
I’ve been reading a lot lately about measuring PR and “proving” ROI. Both were hot topics on the agency and corporate side — but I’m beginning to wonder if people understand that difference between the two (warning: quasi rant coming…)
On the measurement side, I’m surprised at how often the archaic “advertising value” vs. “pr value” [...]
The PR industry is obsessed with industry rankings, so it was only a matter of time before we started creating our own.
One of the more controversial ranking comes from Edelman’s European office, and is their take on ranking the influencers of the blogosphere. Dubbed the Social Media Index, it looks at 30 blogs, from media [...]
Great piece from Katie Paine yesterday: “Your Quick and Easy Guide to Measuring Social Media.”
One metric I’d add to several of her answers is website traffic (for dot coms, anyway). The key is determining whether your goal is broad market awareness, or to drive sales, or both.
I was reading my Daily Dog this morning and caught an interesting byline, “Search Engine Technology Has Changed PR Forever—So Why Is It Taking So Long for PR People to Adapt?” It starts out by saying, “Google’s search engine technology has so radically changed the practice of public relations that it may be time to [...]
Today’s Daily Dog has an intesting piece by Thomas Amberg called “Measurement Myopia: It’s Time to Quit Pulling the Wool Over Our Own Eyes.” The PR world has always debated about how to best measure our results.
He points out the flaws in using advertising equivalency and circulation numbers. I agree – these are two metrics [...]
