First Person PR

A firsthand account of communications’ evolving role in branding

Entries for the ‘MarketingProf's B2B Forum’ Category

Tips & Tricks for your Corporate Social Media Efforts

Aug.03, 2009 in MarketingProf's B2B Forum, PR, Random PR Tip, Social Media

As I wrote last week’s post on the MarketingProfs’ B2B Forum, one particular session stood out to me – it was insanely interesting, interactive and valuable. Hosted by Jason Baer (of Convince and Convert fame), the session entailed three actual attendees letting the audience evaluate, analyze and critique their B2B social media efforts – [...]

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My [belated] Top 10 Take Aways from MarketingProfs’ B2B Forum

Jul.30, 2009 in MarketingProf's B2B Forum, Measurement, PR, Social Media

Earlier this summer, I attended the MarketingProfs’ BtoB Forum in Boston and had every intention of posting my thoughts the following week. In a nice (for me) twist, I came away with so many ideas and to dos that I focused on incorporating them into my existing program and quickly forgot about writing a blog [...]

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Kari's View on PR, AR and Social Media

This blog is an evolving project. It allows me to comment on PR's evolution and share a first person account of what works (and what doesn't) as I experiment with new communications strategies.

  • Obligatory Disclaimer

    This blog expresses my personal opinions. I try to reference what I’m doing in my current role, but in no way does this blog represent opinions of anyone but myself.