Comments on: Advice on searching for a PR agency: Embrace the process http://www.firstpersonpr.com/2009/02/23/advice-on-searching-for-a-pr-agency-embrace-the-process/ A firsthand account of communications' evolving role in branding Fri, 08 Jan 2010 16:43:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: tony mackey http://www.firstpersonpr.com/2009/02/23/advice-on-searching-for-a-pr-agency-embrace-the-process/comment-page-1/#comment-158 tony mackey Mon, 18 May 2009 17:18:01 +0000 http://www.firstpersonpr.com/?p=160#comment-158 I realize that I'm a bit late to the conversation, but I have to say that as someone who has worked on the corporate and agency side, I agree, the selection of a PR agency is like managing the agency - you get out of it what you put into it. There are a number of different ways to go about it - ask for sample plans or new outreach ideas, sample media lists etc. but the important thing is to know who is responsible for your account. Is it your day to day contact? Is there a VP that will only pay attention when there is a problem? You are hiring team members, conduct the interview as completely as if you were hiring an internal PR staff member. I realize that I’m a bit late to the conversation, but I have to say that as someone who has worked on the corporate and agency side, I agree, the selection of a PR agency is like managing the agency – you get out of it what you put into it.

There are a number of different ways to go about it – ask for sample plans or new outreach ideas, sample media lists etc. but the important thing is to know who is responsible for your account. Is it your day to day contact? Is there a VP that will only pay attention when there is a problem?

You are hiring team members, conduct the interview as completely as if you were hiring an internal PR staff member.

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