Comments on: Site Review: all-the-analysts.com http://www.firstpersonpr.com/2008/04/21/all-the-analysts/ A firsthand account of communications' evolving role in branding Fri, 08 Jan 2010 16:43:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: malcolm ramsay http://www.firstpersonpr.com/2008/04/21/all-the-analysts/comment-page-1/#comment-107 malcolm ramsay Fri, 09 May 2008 09:56:54 +0000 http://firstpersonpr.wordpress.com/?p=120#comment-107 Thanks for the mention Kari. In response to duncans comments I think in the context of PR its not productive to talk about "gaming" the system by being SEO savvy. Analyst influence depends on exposure and any analyst that is not optimizing their content to be found online is going to have significantly less impact from a PR perspective. Thanks for the mention Kari. In response to duncans comments I think in the context of PR its not productive to talk about “gaming” the system by being SEO savvy. Analyst influence depends on exposure and any analyst that is not optimizing their content to be found online is going to have significantly less impact from a PR perspective.

]]> By: Duncan Chapple http://www.firstpersonpr.com/2008/04/21/all-the-analysts/comment-page-1/#comment-106 Duncan Chapple Thu, 24 Apr 2008 05:36:33 +0000 http://firstpersonpr.wordpress.com/?p=120#comment-106 Hi Kari, I'd also add another plus: because it's based on Google, it's easier to use than MarketResearch.com or AnalystDirect.com. However, ATA doesn't track all the analyst firms. Out of 750, it's tracking 100 or so. Because it's based on Google, it has the same weaknesses as the Google algorithm. In particular, SEO-savvy analyst houses game the algorithm with link-love. The general pattern is that vendor-sponsored research, which is free to the readers, gets pushed to the top and buyer-funded research, which tends to be more independent, gets pushed down. And your mention of Forrester is a great example: few Forrester-watchers would consider application development to be the firm's strong point, but it has a lot of vendor-funded papers out there. Thanks for the review, Duncan. Hi Kari,

I’d also add another plus: because it’s based on Google, it’s easier to use than MarketResearch.com or AnalystDirect.com.

However, ATA doesn’t track all the analyst firms. Out of 750, it’s tracking 100 or so. Because it’s based on Google, it has the same weaknesses as the Google algorithm. In particular, SEO-savvy analyst houses game the algorithm with link-love. The general pattern is that vendor-sponsored research, which is free to the readers, gets pushed to the top and buyer-funded research, which tends to be more independent, gets pushed down. And your mention of Forrester is a great example: few Forrester-watchers would consider application development to be the firm’s strong point, but it has a lot of vendor-funded papers out there.

Thanks for the review,

Duncan.

]]> By: Coverage » Site Review: all-the-analysts.com http://www.firstpersonpr.com/2008/04/21/all-the-analysts/comment-page-1/#comment-105 Coverage » Site Review: all-the-analysts.com Tue, 22 Apr 2008 05:37:02 +0000 http://firstpersonpr.wordpress.com/?p=120#comment-105 [...] First Person PR wrote an interesting post today on Site Review: all-the-analysts.comHere’s a quick excerptAnd finally, take a look at the industry events and coverage you’re undoubtedly monitoring to identify which analysts are moderating sessions and frequently q uoted in the media….I use the site to keep an eye out on competitive coverage…. [...] [...] First Person PR wrote an interesting post today on Site Review: all-the-analysts.comHere’s a quick excerptAnd finally, take a look at the industry events and coverage you’re undoubtedly monitoring to identify which analysts are moderating sessions and frequently q uoted in the media….I use the site to keep an eye out on competitive coverage…. [...]

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