We in PR talk a lot about the blurring lines between traditional and new media. We’re constantly trying to determine if we’re working with a journalist leveraging blogging for real-time reporting, a citizen journalist using blogging to act as a reporter, or a blogger acting as a journalist to drive traffic to the blog. Unfortunately, sometimes the blogger’s journalistic persona changes as often as the weather. Kara Swisher provides a great example of the difference between journalist bloggers and non-journalist bloggers.