Side note — clearly, I’m catching up on my reading :)

BtoB Magazine has a great piece in this week’s issue, “Introducing the Next Generation of Tech Marketing,” that’s worth the read. It talks about several social media tools and technologies that you may already be familiar with, as well as a few to start playing around with: widgets (I love the Facebook app on the iPhone), social feeds, data portability, mashups and open mobile. Granted, some probably fall into the marketing camp, but they’re still worth looking at.

Also in this week’s issue is a short piece on how large companies are embracing social media, like official Facebook groups. It’s not rocket science, but they’re good snippets to have in your back pocket in case any exec says “no one’s doing this.”