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	<title>Comments on: Marketwire saves (and kills) the press release</title>
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	<link>http://www.firstpersonpr.com/2008/02/04/marketwire-saves-and-kills-the-press-release/</link>
	<description>A firsthand account of communications' evolving role in branding</description>
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		<title>By: Joan Stewart, The Publicity Hound</title>
		<link>http://www.firstpersonpr.com/2008/02/04/marketwire-saves-and-kills-the-press-release/comment-page-1/#comment-102</link>
		<dc:creator>Joan Stewart, The Publicity Hound</dc:creator>
		<pubDate>Tue, 05 Feb 2008 14:42:01 +0000</pubDate>
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		<description>You&#039;re right. A bad press release all dolled up is still a bad press release.

Oddly enough, some of the press release distributions services, even those that write releases for clients, are among the worst press release writers, letting buzzwords, jargon and other garbage ruin the release.

If you&#039;re interested in learning how to write jargon-free press releases, I have a free email tutorial that explains how. It&#039;s called &quot;89 ways to write powerful press releases&quot; and you can opt in at http://www.PublicityHound.com/pressreleasetips/art.htm</description>
		<content:encoded><![CDATA[<p>You&#8217;re right. A bad press release all dolled up is still a bad press release.</p>
<p>Oddly enough, some of the press release distributions services, even those that write releases for clients, are among the worst press release writers, letting buzzwords, jargon and other garbage ruin the release.</p>
<p>If you&#8217;re interested in learning how to write jargon-free press releases, I have a free email tutorial that explains how. It&#8217;s called &#8220;89 ways to write powerful press releases&#8221; and you can opt in at <a href="http://www.PublicityHound.com/pressreleasetips/art.htm" rel="nofollow">http://www.PublicityHound.com/pressreleasetips/art.htm</a></p>
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