Today’s news that Marketwire has revolutionized the social media release caught my eye. In case you haven’t seen it, Marketwire is integrating social media components into their newswire.

However, I don’t think this “Social Media 2.0″ is going to be the press release’s salvation, because it’s still plagued by bad, buzzword-laden writing. For example, take the second sentence of the release, where I think Marketwire is trying to say something about distribution:

Social Media 2.0 advances today’s press release format, offers public relations professionals a multitude of content options, and distributes news in a variety of mediums to distribution channels beyond traditional media distribution networks.

I also think there’s some subtle irony to a social media release — designed to reach online users who frequently embed links in their text and know to click on a hyperlink — using the phrase “click here” so many times (Perhaps last night’s Patriots loss has me a little extra snarky).

If you can get beyond the actual release, I do think this is good news for the PR world (assuming they aren’t charging an arm and a leg for it). I’m particularly interested in the assortment of tagging and tracking capabilities. But, as a profession, we still need to work on the quality of our release writing. Otherwise, we’re just putting lipstick — and new distribution — on a very ugly pig.