A few more (serious) things your agency wants you to know
Nov.14, 2007 in
PR
As follow on to my last post, here’s a great blog entry by Rohit Bhargava called, “7 Lessons On How To Be a Great Client.” It provides great advice for clients looking to build lasting relationships with PR/marketing/communications agencies.
Read Rohit’s piece for more details, but his seven key pieces of advice are:
- Provide clear direction
- Invite us to the table early
- Be honest about success factors
- Take the advice you are paying for
- Know what you don’t know
- Understand that changes affect timelines
- Ask our advice
Have any others you’d like to add?
November 15th, 2007 at 6:11 PM
Greetings!
Articles this this don’t come my way too often. Most of the time, blog entries are all about how agencies ought to deal with clients. I think number 4 is especially helpful. If you don’t even take the advice you’re paying for, that shows how little trust you have. In the end, you’re only wasting time. Yours and the agency’s.