This week’s ad:tech was insane … my feet are still sore. Unfortunately, I didn’t get to sit in on a lot of sessions, but I did hit a few and got some great nuggets that relate to PR/communications:

  • I think I might want to (eventually) work for a consumer company. With lots of money. Several All of the coolest social media case studies I heard came from consumer companies.
  • The “holy grail” of social media — whether it be social networks, blogs, video, etc. — is to move from B2B marketing/communications to C2C communications, where your brand advocates are carrying the message. This theme popped up a few times, and one attendee commented that using the “C2C” description to his execs resonated more quickly than social media did (who doesn’t love a good acronym, right?).
  • One panelist from Fox Interactive Media talked about the “momentum effect” of social media. Here are two articles talking about the study back in April. They’re geared toward consumers and advertising, but it includes some great stats that could be helpful selling social media internally.
  • Content continues to be king. But in the world of social media and consumer generated content (read: content overload) it needs to be more than simply relevant and interesting — it needs to add value to the community.
  • Authenticity, authenticity, authenticity.
  • And finally, don’t engage a community and then abandon them (I feel like I’ve broken this rule lately).

And now, I’m off to soak the feet :)