Everyone’s focused on the Facebook/Microsoft investment news. It’s been a topic in the rumor mill for several weeks, so it’s really not that shocking anymore. I’ve been watching the rumors and the news closely, though, because on the PR front, we all knew that at some point before the official announcement, the rumor would be inadvertently confirmed (it always happens with news that big). The questions we were all asking were when and how.

A few news sites confirmed the rumor with “un-named” sources, but did anyone see ValleyWag’s confirmation post? They happened to notice that key PR contacts at both companies had friended each other on Facebook. Clearly, ValleyWag made a (not so) huge leap of faith, but as we embrace more social technologies, this is something for us all to keep in mind: the scoop oriented media (read: bloggers) may be watching the company you keep.