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	<title>Comments on: Transparency vs. authenticity … does one trump the other?</title>
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	<description>A firsthand account of communications' evolving role in branding</description>
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		<title>By: Speaking in Voices &#171; Creative Spark</title>
		<link>http://www.firstpersonpr.com/2007/10/22/transparency-vs-authenticity-%e2%80%a6-does-one-trump-the-other/comment-page-1/#comment-84</link>
		<dc:creator>Speaking in Voices &#171; Creative Spark</dc:creator>
		<pubDate>Tue, 08 Jul 2008 10:12:31 +0000</pubDate>
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		<description>[...] like digital strategist Rohit Bhargava take a more nuanced view, using it in the same way an accountant or lawyer would to mean the degree [...]</description>
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