Comments on: Great piece on social media in practice

By: firstpersonpr

firstpersonpr — Mon, 28 Jan 2008 20:46:51 +0000

The key is to go where your audience is rather than focus on a specific social network. So I’d talk to some of your customers (or would be customers) and find out where they go for information — YouTube, MySpace, etc.

By: Eliana Gilad

Eliana Gilad — Mon, 28 Jan 2008 20:24:44 +0000

What a great article. The issues discussed are applicable for independent business people as well.

I am an expert in the specialized area of vocal coaching and ancient healing and transformational music, and would like to use social networking as a way to build up this field.

Any suggestions would be very much appreciated.

By: Jennifer O'Grady

Jennifer O'Grady — Mon, 08 Oct 2007 11:49:40 +0000

I agree – great summary and hopefully the FT will be reaching out to decision makers who can actually implement some of these tactics that their junior teams keep talking about.

Yet I’d have liked the article to have included some of the tools that he talked about . . . the opportunity to blog back etc

By: mwachows

mwachows — Tue, 02 Oct 2007 21:46:58 +0000

I agree with some of the comments in the article that said things such as, “Don’t think of it in a tactical way – what should we do on Facebook? Should we have a blog?”
Company Web sites will always be the information authority. Blogs should be used only when there is something new or exciting about a person or product within the company.
Blogs should be used as part of a larger movement to the Web, not just a tactic that a company does because everyone else it doing it.
I liked this article. I think it touched on a lot of points that people who are interested in social media may miss because it is fairly new.
Thanks for posting it!