This has got to be the coolest video I’ve seen so far that tells a compelling story: “Web 2.0 … The Machine is Us/ing Us” (hat tip to cheezhead for the pointer)

Here’s another video I like, simply because the technology/product is the star: Cool Computer Program

PR and marketing teams are trying to get creative this year with video. There’s already a lot of funny skits out there. I think the companies that can figure out how to be creative, entertaining AND informative — in three minutes or less — are going to be the winners at the end of the year.